Amazon Marketing Services
Develop a Multi-Marketplace Stategy
Searching for ways to grow your online sales and build additional sales channels? We are a specialist eCommerce and marketplace agency and with our team of digital marketing specialists, we can help you develop a marketplace strategy that includes Amazon, BuyNatural and others to increase you digital footprint, grow brand awareness and increase points of purchase. Although being listed in these Marketoplaces is a great first step, you need to generate sales and grow your orders. This is where BuyNatural Marketing comes in.
Our approach to Amazon
Set-up and analysis
We can analyse either your existing Vendor Central or Seller Central Amazon account to help assess your brand’s existing performance, establish your ideal strategy and identify quick wins. We also assess your current product listings pages to establish your position against your competitors and analyse how your current listings can be improved.
The data we gather on your account helps to inform how we might optimise your product listings pages, create new advertising assets, restructure your ad account and decide on the best use of Amazon ad formats to help achieve your objectives.
If you’re not currently selling on Amazon, we can help establish you on the platform and help you build the best possible product listings pages along with an advertising strategy that helps grow your brand’s presence from the very beginning.
Integrated strategy
Our holistic approach to Amazon marketing blends paid and organic activity on the platform as this helps to maximise the visibility of your products, leading to increased sales and revenue. Using a mix of PPC and SEO is essential for targeting customers at every stage of their Amazon journey from searching for and researching products to engaging with product listings and brand stores. We can create a full funnel strategy that generates new and return customers.
Outside of Amazon, we can also integrate Google PPC to drive traffic to your Amazon Brand store page, helping to generate further customer acquisition and sales. Learning across the different platforms are shared to drive incremental improvements to the campaigns to lower your advertising cost of sale and increase your return on ad spend.
Content development
Because Amazon can be as much about raising awareness of your brand as it is about generating sales, we have a design team that can help improve your branding, product packaging and develop creative assets for use on the Amazon platform in product listings pages and your brand store.
We can also create further advertising assets for use in Amazon’s different ad formats including videos for us in Sponsored Brand Video Ads that help to generate a greater level of engagement than standard Sponsored Product Ads alone.
Our in-house creative team work alongside our digital marketing experts to create a brand led experience that delivers clarity of messaging with audience insights that help to increase views of your product on Amazon and generate profitable results.
Super Charge your Amazon Sales
Drive traffic and sales growth
Use paid advertising to boost growth on the platform by driving traffic to your products from Amazon search.
Build awareness and win market share
With high competition on the platform, advertising strategies can build your brand awareness and win significant market share.
Sponsored Products
Create Sponsored Products campaigns using all available targeting methods segmented by product/product type.
Sponsored Brands
Create Sponsored Brands campaigns to build awareness, as well as drive additional sales.
Gain additional visibility
Gain visibility independent of the organic rankings on the Amazon platform, driving additional sales.
Discover insight into search behaviour
Gain insight into user search behavior to better understand your customers and discover new keywords for your content and paid advertising.
Amazon Brand Stores
Your Amazon brand store can be used to showcase your products and and be used for landing pages for Sponsored Brand Ads.