8 Reasons to outsource your digital marketing

So you’ve decided to develop a digital marketing campaign and try to cut through in this very crowded and cluttered space. Good idea. As we head into 2022, there couldn’t be a better time. It’s now easier, faster, and requires a lower investment than ever before to build traffic and sales for your eCommerce site. Start with a goal – often just to make more sales and consider why people should care about your products.

Next, getting started. How should you go about creating a digital marketing campaign? Should you do it? Should you outsource to an Agency?

In our experience, many small and medium business owners will try and give digital marketing “a go” After all, how hard can it be to create a Google or Facebook campaign? But in fact, specialist digital marketers who develop branding and performance campaigns built on years of experience and Knowledge will always get a better outcome. Here are 7 reasons why we think you should at least consider outsourcing your new digital marketing campaign to BuyNatural Marketing.

IT WILL SAVE YOU MONEY.

It is a false assumption to think by developing and running your own marketing campaigns is saving money. Taking the time to try and figure out Google or Facebook is taking you away from running your business and growing, Levering an Agency., gives you access to a team of specialists from strategists, designers, testers and account managers. Developing a new digital marketing campaign takes between 3 and 8 different disciplines; Employing all those roles can get very expensive very quickly. So whilst you might pay higher hourly or daily rates when working with a specialist digital agency business, you’ll generally only pay for the hours you use and this almost always works out to be less expensive overall.

IT WILL SAVE YOU TIME.

Unless your team is developing and running digital marketing programs all the time, it is unlikely that they will have the experience that a digital marketing specialist will have. It’s that experience that will likely save you time (and money) in the end. A lot of this comes down to process, but it’s also about accountability. We tend to see far more delays, missed deadlines, and things that get missed from internal teams. It’s hard to get a new digital campaign up on time if it’s not something you do every day. Experience counts a lot when it comes to delivering on time.

IT WILL BE MORE BUSINESS-FOCUSED

We find that whilst internal teams often know the business well, they don’t always understand communications and ‘call to action’ – they tend to get bogged down on the details rather than focusing on matching audience and building multi-level funnels to build awareness, consideration, and purchase. If you are not focused on the marketing goals/outcomes, then you are unlikely to achieve them or it will take longer to build those into the product. We’ll often find that internally developed marketing campaigns are very narrow or have missed targeting/retargeting aspects, whereas a digital product specialist will know to keep it lean.

IT WILL BE MORE CUSTOMER FOCUSSED

Sometimes it takes an outsider to look at your business from the customer’s point of view. We find that internally developed digital campaigns are more likely to make assumptions and forget that target shoppers don’t know or understand the business, as well as the internal team, does. By using an outside team, you get a fresh perspective, a fresh pair of eyes, and experience from working with lots of different businesses. This can really help in the decision-making process about which key features and communications will cut through and drive the success of the campaign.

BENEFIT FROM DIFFERENT INDUSTRIES

Many companies benchmark, borrow ideas, and focus their products within their industry, but surprisingly few look beyond their industry for insights and opportunities. By working with an Agency partner who has cross-industry experience, you will almost certainly get valuable input that could really help improve the performance of your digital product. This might include product features, business models, promotion ideas, and more. There is a lot to learn from other industries that can often be applied to yours.

YOU’VE GOT SOMEONE TO BLAME

Let’s be honest, any new marketing program contains a level of risk and there is no guarantee of hitting all the goals. That’s because marketing is not an exact science. There is a lot that can be done to mitigate risk and avoid failure, but sometimes a marketing campaign will fail and this can really take a toll on the internal team. By outsourcing the marketing and using the Agency for strategy and execution, any failures will have minimal impact on your team and that means you are not going to affect your existing business. By staying focused on your existing business, you can make sure it is not impacted by any new digital marketing initiatives. Once the new campaigns are up and running, then it can be measured and reported as you need – keeping an eye on the outcomes and not the details will help you maintain your overall business focus,

IT WILL BE MORE SUCCESSFUL

By using an external digital marketing agency, your new marketing campaigns will almost certainly be more successful. It’s in our interest to hit your campaigns out of the park and have you want to continue doing marketing with us. After all, any reputable Agency knows their reputation is only as good as their last campaign. They know that their success depends on your success so you’ll typically find they will go the extra mile, make the extra effort, and do whatever it takes to achieve success for you. Sure, some marketing campaigns may not hit the asperations targets set – impressions, clicks, sales, etc. but you’ll find that we will test, learn and improve on what we do in order to strive for improved results,

At BuyNatural Marketing, we’ve created hundreds of digital marketing campaigns, eCommerce websites, and email campaigns for some of Australia’s best brands. If you’d like to have a confidential informal chat about your digital product ideas, get in touch, we can show you plenty of relevant examples. You might be interested in our SEO Audit or Google Ads review which is often a great first step.